Black Friday Sequence for Chiropractors Email Guide
Why Black Friday Sequence Emails Fail for Chiropractors (And How to Fix Them)
You've seen other practices flood inboxes with generic sales pitches. You send one email about your Black Friday offer.
Then, silence. It's a common story.
Many chiropractors struggle to fill their schedules outside of peak seasons, and special offers often underperform because they're not presented strategically. Relying on a single announcement email means your valuable offers get lost in a sea of promotions, missing out on patients actively seeking better health.
A well-crafted Black Friday email sequence isn't just about discounts; it's about educating your community, building anticipation for their health goals, and guiding them toward lasting wellness. It transforms a fleeting deal into an opportunity for sustained patient engagement and growth.
The templates below are designed to warm up your patient list, highlight the unique benefits of chiropractic care, and ensure your Black Friday offers resonate deeply. Use them to maximize your impact.
The Complete 5-Email Black Friday Sequence for Chiropractors
As a chiropractor, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
The holiday season is almost here. And with it, the usual rush, stress, and neglected self-care.
Your body works tirelessly for you. It deserves a moment of focused attention, especially as the busiest time of year approaches.
We've been planning something significant to help you prioritize your well-being. It's designed to make consistent care more accessible than ever.
Next [DAY OF WEEK], we'll unveil an exclusive Black Friday offer. It's our way of saying thank you for trusting us with your health.
Get ready to invest in yourself.
Best, [YOUR NAME]
This email creates an anticipation gap without revealing any details. It subtly connects the upcoming offer to the reader's self-care needs during a stressful season, making the message feel personal and relevant. The promise of an "exclusive" offer enhances perceived value and encourages readers to look out for the next email.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday offers are officially here, crafted to help you maintain optimal health through the holidays and beyond.
Here's what you can choose from: • New Patient Special: [Specific offer, e.g., First Exam, X-rays, and Adjustment for only $XX], Start your journey to pain-free living. • Wellness Plan Boost: [Specific offer, e.g., Add 3 adjustments to any existing wellness plan for $XX], Extend your consistent care. • Gift of Health Vouchers: [Specific offer, e.g., Buy a $100 gift voucher, get $25 free], Share the benefits of chiropractic with loved ones. These offers are available for a limited time only, ending on [DATE].
Don't let this opportunity pass to invest in your well-being. [CTA: See all offers and book now →]
Best, [YOUR NAME]
This email clearly presents the offers in an easy-to-read format. By listing specific services and their benefits, it helps the patient to choose what best fits their needs. The clear call to action and explicit deadline create a sense of urgency, driving immediate engagement.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
Did you catch our Black Friday announcement this morning? We know inboxes can get busy, so we wanted to send a quick nudge.
Our exclusive offers for new patients, wellness plan upgrades, and health gift vouchers are still available. Imagine sailing through the holiday season with less tension, more energy, and a clear path to sustained health.
That's what these specials are designed to help you achieve. Many of our patients are already taking advantage.
Make sure you don't miss your chance to prioritize your spine and nervous system. The clock is ticking on these unique opportunities. [CTA: Explore the Black Friday offers →]
Best, [YOUR NAME]
This email uses the "fear of missing out" (FOMO) without being overly aggressive. It acts as a gentle reminder, assuming the reader might have simply overlooked the initial announcement. By reiterating the benefits and hinting that others are already acting, it subtly pressures the reader to consider the offer before it's too late.
The Extended
Weekend extension for hesitaters
Hi [First Name],
Black Friday was a whirlwind, and we understand if you didn't get a moment to focus on your health amidst the shopping. Because so many of you expressed interest, we've decided to extend our special offers through the weekend.
This is your second chance to secure those adjustments, wellness plan boosts, or gift vouchers. Consider this an extra opportunity to commit to feeling your best.
Whether it's addressing lingering discomfort or simply maintaining your optimal alignment, now is the time. These extended offers will conclude promptly on [DATE, e.g., Monday evening].
Don't let this second window close without investing in your health. [CTA: Claim your extended offer now →]
Best, [YOUR NAME]
This email uses the psychological principle of "reciprocity" by framing the extension as a response to patient interest, making the offer feel more like a gift. It reduces purchase friction for those who hesitated or were too busy, providing a clear second chance and a renewed, firm deadline to drive action.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final call for our Black Friday and Cyber Monday wellness offers.
Tonight, [TIME], these special prices for new patient packages, extended wellness plans, and health gift vouchers will be gone. This is your last opportunity to lock in significant savings on your chiropractic care.
Think about the next few months. Do you want to face them with nagging pain, or with the vitality and comfort that consistent adjustments provide?
Don't regret missing out on prioritizing your health. Make a decision for your well-being right now.
The countdown ends at [TIME] tonight. [CTA: Secure your offer before it's too late →]
Best, [YOUR NAME]
This email creates extreme urgency and scarcity. It uses strong, direct language to emphasize the finality of the offer. By prompting the reader to envision a future outcome (pain vs. Vitality), it helps them connect the offer directly to their personal health goals, driving a swift, decisive action.
4 Black Friday Sequence Mistakes Chiropractors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only sending one generic email about Black Friday. | Develop a multi-email sequence that builds anticipation, reveals offers, and creates urgency over several days. |
✕ Focusing solely on price reductions without highlighting health benefits. | Frame discounts around the long-term value of consistent adjustments, pain relief, and improved quality of life. |
✕ Not segmenting offers for different patient types (new vs. Existing). | Create distinct offers for new patients (e.g., discovery packages) and existing patients (e.g., wellness plan upgrades or family packages). |
✕ Failing to create clear, concise calls to action in emails. | Use bold, direct CTAs that tell patients exactly what to do next, like 'Book Your Adjustment Now' or 'Claim Your Wellness Special'. |
Black Friday Sequence Timing Guide for Chiropractors
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Chiropractor Specialty
Adapt these templates for your specific industry.
Sports Chiropractors
- Highlight how adjustments improve athletic performance and reduce injury recovery time.
- Offer specific packages for common sports injuries or pre-season tune-ups.
- Partner with local sports clubs or gyms to cross-promote Black Friday deals.
- Emphasize the role of chiropractic in maintaining peak physical condition for athletes.
Family Chiropractors
- Promote family wellness plans that cover multiple members at a special rate.
- Emphasize benefits for all ages, from pediatric adjustments for development to adult stress relief.
- Use patient testimonials from families who have experienced collective health improvements.
- Offer 'bring a friend' or 'family referral' bonuses with Black Friday purchases.
Pediatric Chiropractors
- Focus on the developmental benefits of chiropractic for infants and children (e.g., improved sleep, reduced colic, better posture).
- Offer 'first visit' specials that include a comprehensive assessment for children.
- Educate parents on common childhood issues chiropractic can address, linking to Black Friday offers.
- Create a comfortable, child-friendly atmosphere and highlight it in your promotions.
Prenatal Chiropractors
- Highlight how chiropractic care alleviates pregnancy discomforts (e.g., back pain, sciatica) and supports a smoother delivery.
- Offer specialized prenatal adjustment packages or postpartum recovery specials.
- Partner with local doulas, birthing centers, or prenatal yoga studios for cross-promotion.
- Emphasize the Webster Technique or other specific prenatal methods if applicable, linking to Black Friday deals for these services.
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