Launch Sequence for Chiropractors Email Guide
Why Launch Sequence Emails Fail for Chiropractors (And How to Fix Them)
Your schedule is full, but your pipeline for new patients feels empty and inconsistent. Many chiropractors find themselves constantly chasing new patients, or launching a new service only to see lukewarm interest.
You pour your energy into providing exceptional care, but communicating that value effectively to attract the right patients can feel like a separate, daunting challenge. A single announcement won't cut through the noise.
Your potential patients need to understand the 'why' behind your new offering, feel connected to your mission, and see how it directly addresses their needs, strategically, over several days. That's what a launch sequence does.
It builds curiosity, addresses concerns, and creates a clear path to action. The templates below are designed for chiropractors.
They're structured to move your community from 'curious' to 'committed' without feeling pushy or clinical.
The Complete 5-Email Launch Sequence for Chiropractors
As a chiropractor, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Teaser
Build anticipation before the cart opens
Hi [First Name],
I’ve been listening closely to your concerns about persistent discomfort, limited mobility, and managing stress without medication. Over the past few months, I’ve been developing something truly special to address these challenges head-on.
It’s not just another adjustment. It’s a focused approach designed to help you reclaim your energy, move freely again, and build lasting resilience.
It's almost ready. Next Tuesday, I'll be sharing all the details about how you can be part of a small group experiencing this new approach.
I wanted you to hear about it first. Stay tuned.
Best, [YOUR NAME]
This email creates a curiosity gap by hinting at a solution to a known patient pain point without revealing specifics. It uses the 'insider' tactic ('wanted you to hear about it first') to make the reader feel valued and exclusive, building anticipation without any sales pressure.
The Story
Share why you created this and build connection
Hi [First Name],
Let me tell you why this new offering means so much to me, and why I believe it’s crucial for our community. Years ago, I saw too many patients feeling stuck.
They'd get their adjustments, feel better for a while, but then fall back into old patterns because they lacked a comprehensive strategy for lasting wellness. I felt frustrated, knowing there was more we could do.
I tried different approaches. I studied advanced techniques.
I explored strategies beyond the adjustment table. I even made mistakes, launching initiatives that didn't quite hit the mark.
But through persistence, I discovered a way to combine the power of chiropractic care with targeted movement and stress management techniques to create truly sustainable results. Tomorrow, I'm opening enrollment for our new 90-Day Wellness Journey.
It's everything I wish I could have offered my patients from day one. It's about helping you, not just treating symptoms.
I’ll send you the full details in the morning.
Best, [YOUR NAME]
This email humanizes the chiropractor by sharing a personal journey of struggle and discovery. It builds trust through vulnerability (acknowledging past challenges) and establishes authority (finding a solution). The narrative arc keeps the reader engaged, building a deeper connection before the offer is revealed.
The Pitch
Full offer reveal with clear benefits
Hi [First Name],
The doors are open. Our new 90-Day Wellness Journey is now available for enrollment.
Here’s what you get: • Personalized adjustments for optimal alignment • Guided exercises to strengthen your core and improve mobility • Stress reduction techniques for daily calm and resilience • A clear roadmap for long-term health and vitality Plus these bonuses to accelerate your results: • A complimentary posture assessment ($75 value) • Access to our private patient resource library ($99 value) Investment: $997 (or 3 convenient payments of $349) Enrollment closes on October 25th. This is the only time we're opening this program this quarter.
If you've been waiting for the right time to finally address that nagging pain and commit to a healthier lifestyle, this is it. [CTA: Secure Your Spot Now →]P.S. We’re offering an additional complimentary adjustment for everyone who enrolls in the next 48 hours. [CTA: See the Early Bird Offer]
Best, [YOUR NAME]
This email presents the offer with maximum clarity and scannability. Using bullet points for features and benefits makes the value proposition easy to digest. It establishes a clear price, introduces scarcity with a deadline, and includes a strong call to action, while the P.S. Adds a layer of immediate urgency through a limited-time incentive.
The Objection Handler
Address the #1 doubt your audience has
Hi [First Name],
We've heard a common question about our new 90-Day Wellness Journey: 'Is this just another quick fix that won't last?' It’s a valid concern. Many people have tried various solutions for their health challenges, only to find temporary relief.
That’s precisely why we designed our 90-Day Wellness Journey differently. This isn't about fleeting symptomatic relief.
It’s a comprehensive approach that combines targeted adjustments with personalized movement protocols, lifestyle guidance, and education on spinal hygiene to address the root causes of your discomfort and help you with tools for sustained wellness. We focus on building lasting habits and understanding your body’s needs, so you can maintain your progress long after the program ends.
Think of it as investing in a foundation for lifelong health, not just patching a leak. If you've been searching for a path to genuine, lasting well-being, this program is built for you. [CTA: Learn More About Our Approach →]
Best, [YOUR NAME]
This email directly addresses a common patient doubt by validating the concern and then reframing the offer as the definitive solution. By empathizing with past frustrations and highlighting the program's unique, long-term benefits, it reduces perceived risk and builds confidence in the value proposition. This pre-emptively removes a major barrier to enrollment.
The Final Call
Create urgency and close the sale
Hi [First Name],
This is it. The clock is ticking.
Enrollment for our 90-Day Wellness Journey closes tonight at 11:59 PM. This is your final opportunity to finally commit to a healthier, pain-free future and gain the tools for lasting wellness.
Think about where you'll be in 3 months if you don't take action now. Will you still be dealing with the same discomfort?
Still wishing for more energy? Don't let this opportunity pass you by.
We've seen incredible transformations, and we want you to be next. This is the last call for the 90-Day Wellness Journey until next year. [CTA: Enroll Before It's Too Late →]
Best, [YOUR NAME]
This email uses the powerful psychological principles of scarcity and loss aversion. By clearly stating the deadline and emphasizing what will be missed, it creates a strong sense of urgency. The rhetorical question prompts reflection on future regret, pushing the reader towards immediate action.
4 Launch Sequence Mistakes Chiropractors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on existing patients for referrals without an active new patient strategy. | Implement a consistent new patient acquisition sequence, combining digital outreach with internal referral programs. |
✕ Announcing a new service or special with a single, one-off email or social media post. | Design a multi-step launch sequence that builds anticipation, educates, and creates urgency over several days. |
✕ Failing to clearly articulate the long-term value of wellness plans beyond immediate pain relief. | Use patient testimonials and educational content to illustrate the compounding benefits of consistent chiropractic care over time. |
✕ Not following up effectively with potential patients who show initial interest but don't book immediately. | Create an automated follow-up sequence that provides additional value and addresses common hesitations, gently guiding them toward booking. |
Launch Sequence Timing Guide for Chiropractors
When you send matters as much as what you send.
The Teaser
Build anticipation before the cart opens
The Story
Share why you created this and build connection
The Pitch
Full offer reveal with clear benefits
The Objection Handler
Address the #1 doubt your audience has
The Final Call
Create urgency and close the sale
For a 7-day launch, follow this schedule. Adjust for shorter or longer launch windows.
Customize Launch Sequence for Your Chiropractor Specialty
Adapt these templates for your specific industry.
Sports Chiropractors
- Create a 'Pre-Season Tune-Up' launch sequence, highlighting injury prevention and performance enhancement.
- Share stories of local athletes who improved recovery or avoided sidelining injuries through your care.
- Offer specialized workshops on sport-specific movement patterns, promoted through a targeted email series.
Family Chiropractors
- Launch a 'Back-to-School Spinal Check-up' special with a sequence emphasizing posture and backpack safety for kids.
- Highlight the benefits of chiropractic for all ages, from infants to seniors, through educational email series.
- Promote family wellness plans with a sequence that addresses common health concerns for each family member.
Pediatric Chiropractors
- Develop a 'Healthy Start for Babies' sequence, explaining the gentle nature of pediatric adjustments for common infant issues.
- Focus on parental education in your emails, addressing concerns about colic, ear infections, and developmental milestones.
- Use testimonials from parents whose children experienced positive changes under your care.
Prenatal Chiropractors
- Launch a 'Comfortable Pregnancy Journey' sequence, detailing how chiropractic care alleviates common pregnancy discomforts.
- Educate on the Webster technique and its benefits for optimal fetal positioning through a dedicated email series.
- Collaborate with local doulas or birthing centers, promoting joint webinars or workshops through a co-branded sequence.
Ready to Save Hours?
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