New Year Sequence for Chiropractors Email Guide
Why New Year Sequence Emails Fail for Chiropractors (And How to Fix Them)
Does January feel like a scramble to fill your schedule after the holiday lull? Many chiropractors find that while the new year brings a wave of good intentions, it doesn't always translate into a full appointment book.
Patients make resolutions, but often struggle to connect those goals to consistent care. This New Year Sequence helps you bridge that gap.
It guides your patients from reflection to action, reminding them that their health goals are achievable with your support. It's designed to re-engage past patients, welcome new ones, and reinforce the value of ongoing wellness.
These battle-tested email templates are structured to move your audience from 'interested' to 'committed' without sounding desperate or salesy.
The Complete 4-Email New Year Sequence for Chiropractors
As a chiropractor, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reflection
Help them review the past year and identify gaps
Hi [First Name],
Remember those health goals you set last January? How did they turn out by December?
Life gets busy. Pain pops up.
We push through, hoping it will resolve itself. Sometimes it does.
Often, it lingers, becoming a quiet background hum you just learn to live with. But you don't have to.
This new year is a chance to truly address those nagging issues, the stiffness, the limited movement, the discomfort you've grown accustomed to. Take a moment to honestly reflect on your physical well-being over the past year.
Where did you feel strong? Where did you feel held back?
What small changes could have made a big difference?
Best, [YOUR NAME]
This email uses a classic "pattern interrupt" by asking a direct, reflective question. It creates cognitive dissonance by gently reminding the reader of unmet past goals, establishing a gap between their desired state and their current reality, which primes them for a solution.
The Vision
Paint a picture of what their next year could look like
Hi [First Name],
What if your next year felt different? Imagine waking up without that familiar ache.
Imagine moving freely, playing with your kids, enjoying your hobbies, or excelling at your sport without holding back. Picture a year where your energy levels are consistent, your sleep is restorative, and your body feels truly aligned.
This isn't just a dream. It's an achievable reality when you prioritize your foundational health.
When your spine is properly aligned, your nervous system functions optimally, and your body can truly heal and perform at its best. The new year is the perfect time to commit to that vision.
To move beyond just reacting to pain, and instead, proactively build a year of genuine wellness and vitality.
Best, [YOUR NAME]
This email employs "future pacing" and "sensory language" to help the reader visualize a desirable future state. By connecting their aspirations to the specific benefits of chiropractic care, it builds desire and motivation without directly selling, making the potential offer feel like a natural next step towards their envisioned self.
The Fresh Start
Present your offer as the catalyst for change
Hi [First Name],
The vision you just imagined? It starts now.
Many people wait for pain to become unbearable before seeking care. But what if you could prevent those setbacks and build consistent well-being from the outset of the year?
We believe everyone deserves a year free from preventable discomfort, a year of optimal function and peak vitality. That's why we're making it easier than ever to begin or restart your wellness journey.
For a limited time, we're offering [YOUR NEW YEAR SPECIAL] for new and returning patients. This includes [SPECIFIC SERVICES, e.g., a comprehensive initial exam, X-rays if necessary, and your first adjustment].
It's designed to get you on the path to feeling your best, right from the start of the year.
Best, [YOUR NAME]
This email uses the "new beginning effect" and "problem-solution framing". It positions the chiropractor's offer as the concrete, immediate solution to the previously identified pain points and the catalyst for achieving the desired future, reducing the activation energy required to take the first step.
The Momentum
Create urgency before New Year motivation fades
Hi [First Name],
How many times have New Year's resolutions started strong, only to fizzle out by February? The initial motivation is powerful, but life quickly gets in the way.
Don't let your commitment to a healthier you become another forgotten goal. Now is the time to solidify that intention with action.
Our [YOUR NEW YEAR SPECIAL] is designed to give you that crucial early momentum. It's an investment in your well-being that pays dividends throughout the entire year, ensuring you stay on track with consistent care.
This special offer closes on [DATE]. Don't miss this opportunity to lock in your health goals and make this year truly different.
Schedule your appointment today and keep that momentum going!
Best, [YOUR NAME]
This email uses "loss aversion" and "scarcity" to create urgency. By reminding the reader of the common failure of resolutions and highlighting the limited-time nature of the offer, it taps into the fear of missing out and losing the opportunity to achieve their goals, prompting immediate action.
4 New Year Sequence Mistakes Chiropractors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming patients understand the value of preventative care beyond pain relief. | Educate patients regularly on the long-term benefits of chiropractic for overall wellness, not just symptom management, through newsletters and in-office materials. |
✕ Not having a clear re-engagement strategy for inactive patients. | Implement an automated outreach sequence (e.g., via ChiroTouch or Jane App) for patients who haven't visited in 3-6 months, offering a gentle reminder or a re-activation special. |
✕ Failing to convert new patients from their initial visit into long-term wellness plans. | Present clear, value-based wellness plan options during the second visit, highlighting the benefits of consistent care and making it easy to commit. |
✕ Relying solely on word-of-mouth for new patient acquisition. | Actively encourage patient reviews and testimonials, and implement a referral program that rewards existing patients for spreading the word. |
New Year Sequence Timing Guide for Chiropractors
When you send matters as much as what you send.
The Reflection
Help them review the past year and identify gaps
The Vision
Paint a picture of what their next year could look like
The Fresh Start
Present your offer as the catalyst for change
The Momentum
Create urgency before New Year motivation fades
Start the last week of December, peak on January 1st.
Customize New Year Sequence for Your Chiropractor Specialty
Adapt these templates for your specific industry.
Sports Chiropractors
- Create specific content (social media, blog) on injury prevention and performance enhancement tailored to local sports teams or common athletic activities.
- Offer workshops or seminars to local sports clubs on topics like mobility, recovery, and improving athletic function through chiropractic care.
- Develop 'pre-season' or 'post-event' adjustment packages specifically for athletes, promoting faster recovery and injury resilience.
Family Chiropractors
- Highlight the benefits of chiropractic for all ages, from pediatric adjustments for development to geriatric care for mobility, emphasizing a 'whole family wellness' approach.
- Offer family wellness plans that provide cost-effective care for multiple family members, encouraging consistent visits for everyone.
- Host 'family health days' or educational sessions in the office, covering topics like posture for kids, stress management for parents, and natural health solutions.
Pediatric Chiropractors
- Focus marketing efforts on common childhood issues like colic, ear infections, sleep disturbances, and developmental milestones, explaining how chiropractic supports these.
- Partner with local birthing centers, pediatricians, and mommy-and-me groups to offer introductory talks or screenings for infants and children.
- Create a child-friendly office environment and communication style, ensuring both parents and children feel comfortable and understood.
Prenatal Chiropractors
- Emphasize the Webster Technique and its benefits for comfortable pregnancies, optimal fetal positioning, and smoother deliveries in all communications.
- Collaborate with local OB/GYNs, midwives, doulas, and prenatal yoga studios for cross-referrals and joint educational events.
- Offer specialized prenatal and postnatal adjustment packages, addressing common discomforts during pregnancy and supporting recovery after birth.
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