Onboarding Sequence for Chiropractors Email Guide
Why Onboarding Sequence Emails Fail for Chiropractors (And How to Fix Them)
A new patient walks in, excited for their first adjustment, then quietly slips away after two visits. Many chiropractors experience this quiet attrition, patient after patient, despite providing excellent care.
You've invested time and energy into attracting them, but without a structured welcome, they often feel like just another appointment on the schedule. An effective onboarding sequence transforms first-time visitors into committed patients, building trust and demonstrating the full value of your care beyond the adjustment table.
The templates below are designed specifically for chiropractors, ensuring your new patients feel seen, supported, and ready to embrace their wellness journey with you.
The Complete 5-Email Onboarding Sequence for Chiropractors
As a chiropractor, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Welcome
Celebrate their decision and set expectations
Hi [First Name],
It was truly a pleasure having you at our office today. We're so glad you've chosen us to be a part of your wellness journey.
We understand that starting a new health routine can bring questions. Our goal is to make your experience as comfortable and clear as possible from your very first visit.
Over the next few days, we'll share some insights into how chiropractic care works, what to expect, and how we can best support your unique health goals. For now, simply relax and know you're in good hands.
We're excited to help you feel your best.
Best, [YOUR NAME]
This email uses social proof implicitly by welcoming them to a 'journey' others are on. It reduces anxiety by setting clear expectations and promising future information, which acts as a curiosity hook for subsequent emails. It validates their decision and builds immediate rapport.
The Quick Start
Give them the fastest path to their first win
Hi [First Name],
Remember our conversation about the impact of everyday habits on your spine? One of the fastest ways to feel a difference is by focusing on your posture, even for short periods.
Try this simple exercise: sit tall, gently pull your shoulders back and down, and imagine a string pulling you upwards from the crown of your head. This isn't just about looking good.
It helps support your adjustments and can alleviate strain you might not even notice until it's gone. Small changes create big results.
We'll discuss more during your next visit, but give this a try and notice how you feel. We're here to help you build sustainable habits.
Best, [YOUR NAME]
This email provides an immediate, practical 'win' that reinforces the value of their chiropractic care. By offering a simple, tangible tip, it helps the patient and demonstrates that care extends beyond the office visit, building trust and engagement through immediate results.
The Support Check
Ask if they need help and prevent early drop-off
Hi [First Name],
How are you feeling since your last visit? We're dedicated to ensuring you're comfortable and seeing progress on your health journey.
It's common to have questions after your first few adjustments. Maybe you're wondering about scheduling, your wellness plan, or even what to expect next.
Please don't hesitate to reach out. You can reply directly to this email, call us at [PHONE NUMBER], or visit our patient portal at [PORTAL LINK] if you use a system like ChiroTouch or Jane App.
Your well-being is our top priority, and we're here to support you every step of the way. Let us know if there's anything we can do.
Best, [YOUR NAME]
This email employs the principle of reciprocity by offering help proactively. It addresses potential 'buyer's remorse' or unspoken concerns, preventing early drop-off by opening a clear channel for communication and demonstrating genuine care beyond the transactional visit.
The Deep Dive
Introduce advanced features or next steps
Hi [First Name],
You've likely noticed improvements in how you feel, and that's fantastic! Many patients find that the initial adjustments bring significant relief.
But true chiropractic care goes beyond just addressing pain. It's about improving your body's natural healing abilities and maintaining long-term wellness.
During your next visit, we'll discuss the concept of a personalized wellness plan. This involves understanding your long-term goals and creating a consistent care schedule to support them, helping you not just recover, but thrive.
Think of it as an investment in your future health, preventing issues before they arise. We'll explore how regular maintenance can keep you feeling your best for years to come.
Best, [YOUR NAME]
This email uses future pacing and value stacking. It acknowledges their current positive experience ('noticed improvements') then introduces the 'deep dive' into long-term wellness, positioning chiropractic care as a preventative, ongoing solution rather than just reactive treatment. This educates and justifies continued care.
The Success Path
Point them toward long-term success and results
Hi [First Name],
Congratulations on taking such active steps towards your health! We've seen your commitment, and it inspires us every day.
Maintaining your spinal health is a journey, not a destination. Just like a healthy diet or exercise, consistency with your chiropractic care helps sustain the benefits you've gained and protects your body against future stressors.
We often hear from patients how much their quality of life improves when they make chiropractic care a regular part of their wellness routine. They experience greater energy, better sleep, and more freedom in their daily activities.
We're here to be your partners in health for the long run. If you know someone who could benefit from feeling this good, please share your experience with them.
We're always happy to welcome new members to our practice family.
Best, [YOUR NAME]
This email uses the power of social proof and vision casting. By mentioning how 'many patients' benefit from consistency, it normalizes and encourages long-term engagement. It then provides a clear call to action for referrals, transforming satisfied patients into advocates and extending the practice's reach through trusted recommendations.
4 Onboarding Sequence Mistakes Chiropractors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Not explaining the 'why' behind multiple visits, leaving patients feeling like they're just getting continuous adjustments without a clear purpose. | Educate patients early and often about the cumulative benefits of chiropractic care, explaining the phases of healing and the goal of long-term wellness versus just pain relief. |
✕ Overwhelming new patients with too much complex anatomical or technical information during their first few visits. | Simplify explanations and use relatable analogies. Drip-feed information through an onboarding sequence, focusing on one or two key concepts per communication. |
✕ Failing to connect the patient's presenting symptoms to their broader lifestyle and wellness goals, making care feel transactional. | Actively listen and document their overall wellness aspirations. Frame adjustments and care plans within the context of achieving those personal goals, like improved sleep, better athletic performance, or stress reduction. |
✕ Not having a clear, easy process for patients to refer friends and family, missing out on valuable word-of-mouth growth. | Integrate a simple referral ask into your onboarding sequence and patient interactions. Provide business cards, offer a 'new patient special' for referred individuals, and thank patients for sharing their positive experiences. |
Onboarding Sequence Timing Guide for Chiropractors
When you send matters as much as what you send.
The Welcome
Celebrate their decision and set expectations
The Quick Start
Give them the fastest path to their first win
The Support Check
Ask if they need help and prevent early drop-off
The Deep Dive
Introduce advanced features or next steps
The Success Path
Point them toward long-term success and results
Start immediately after purchase and continue through the first 1-2 weeks.
Customize Onboarding Sequence for Your Chiropractor Specialty
Adapt these templates for your specific industry.
Sports Chiropractors
- Focus onboarding messages on performance enhancement, injury prevention, and faster recovery times for active individuals.
- Highlight how chiropractic care improves specific sport mechanics or reduces downtime from training.
- Introduce concepts like pre-competition adjustments or post-event recovery protocols early in the sequence.
Family Chiropractors
- Emphasize the benefits of chiropractic care for all ages, from infants to seniors, creating a sense of a 'health home' for the entire family.
- Share information about common family ailments that chiropractic care can address, like posture issues in children or stress relief for parents.
- Discuss convenient scheduling options and family wellness plans to encourage consistent care for multiple members.
Pediatric Chiropractors
- Address common parental concerns about child development, colic, ear infections, or sleep issues, positioning chiropractic as a gentle, natural support.
- Explain the safety and specific, gentle techniques used for infants and children, reassuring parents.
- Provide resources or tips for parents on supporting their child's spinal health at home, such as proper carrying or backpack use.
Prenatal Chiropractors
- Focus on comfort during pregnancy, preparing the body for birth, and supporting postnatal recovery.
- Explain techniques like the Webster technique and how they specifically benefit expectant mothers.
- Share information about common pregnancy-related discomforts (back pain, sciatica) and how chiropractic care can alleviate them, emphasizing a healthier pregnancy journey.
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