Pre-launch Sequence for Chiropractors Email Guide
Why Pre-launch Sequence Emails Fail for Chiropractors (And How to Fix Them)
You've crafted the perfect new patient special, but your waiting room isn't buzzing. Many chiropractors find themselves pouring energy into creating incredible offers, only to see a trickle of interest when they launch.
It's not about the quality of your care, but how effectively you build anticipation. A strategic pre-launch sequence changes everything.
It warms up your existing patients, captures new leads, and ensures your next offering lands with maximum impact. You're not just announcing; you're cultivating desire, addressing concerns, and priming your audience to act the moment your doors open.
The sequence below provides battle-tested emails designed to move your audience from passive awareness to eager enrollment.
The Complete 4-Email Pre-launch Sequence for Chiropractors
As a chiropractor, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Announcement
Tease that something is coming
Hi [First Name],
I've been working on something for the past few months that I believe will truly change how you engage with your patients and grow your practice. It started with a simple question: how can chiropractors consistently fill their schedules and ensure their best offers get the attention they deserve?
Not just relying on word-of-mouth. Not hoping a single social media post does the trick.
The real strategy. The patient journey I've refined.
The approach that ensures your next special or wellness program gets a full house. It's almost ready.
Next [DAY OF WEEK], I'm sharing the details of something designed for chiropractors who want to consistently attract ideal patients and increase patient retention. I wanted you to be among the first to hear about it.
Stay tuned.
Best, [YOUR NAME]
This email uses the Zeigarnik effect, creating an open loop that compels the reader to seek completion. By hinting at a solution to a known pain point without revealing specifics, it builds intense curiosity and a sense of exclusivity, making them eager for the next communication.
The Problem
Agitate the core problem your offer solves
Hi [First Name],
Think about your last new patient special. Or that comprehensive wellness plan you poured hours into designing.
Did it get the traction you hoped for? Many chiropractors experience this: incredible value, deep expertise, but inconsistent patient flow or a struggle to get patients to commit to long-term care.
You're spending valuable time creating, but not seeing the full return. It's not about the quality of your adjustments or the effectiveness of your care.
It's often about how you present, position, and launch your offerings. You're a healer, not a full-time marketer.
But the reality is, patient engagement and practice growth depend on both. Imagine your best ideas, your most effective programs, consistently underperforming simply because the message didn't land.
That's the challenge many practice owners face.
Best, [YOUR NAME]
This email uses problem-agitation. By describing a relatable pain point (underperforming offers, inconsistent patient flow) and connecting it to their identity as a healer, it creates cognitive dissonance. The reader recognizes their own struggle, making them receptive to a solution that addresses this gap.
The Solution Tease
Hint at the solution without revealing details
Hi [First Name],
Yesterday, we talked about the frustration of amazing offers that don't quite hit their mark. The energy poured into patient care, only to be met with quiet reception for your growth initiatives.
But what if there was a way to change that? A system that ensures your new patient specials are always fully booked.
A method to introduce wellness plans that patients eagerly embrace. An approach that makes patient retention feel less like a struggle and more like a natural outcome.
Imagine a consistent stream of ideal patients, excited about your care before they even walk through your door. Picture your existing patients readily upgrading to higher-value services.
This isn't about more marketing hours. It's about smarter, strategic communication that builds trust and desire long before you even mention a price.
Next [DAY OF WEEK], I'm revealing a powerful new way to achieve exactly this. It's designed to make your practice growth predictable, not hopeful.
Best, [YOUR NAME]
This email offers hope and future pacing. By painting a picture of a desired future state (full bookings, eager patients) that directly counters the agitated problem, it creates a strong emotional pull. It teases the existence of a solution, building anticipation without revealing the 'how,' which encourages the reader to stay engaged.
The Countdown
Build final anticipation with a launch countdown
Hi [First Name],
The wait is almost over. Tomorrow, [DATE/TIME], I'm officially opening the doors to [PRODUCT NAME], the pre-launch sequence solution designed specifically for chiropractors like you.
This isn't just another system. It's a proven framework to ensure your next new patient special, wellness plan, or patient retention initiative generates significant buzz and maximizes enrollment.
You'll learn how to transform curious leads into committed patients, building desire and addressing objections before you even make your offer. For a limited time, those who enroll in the first 48 hours will receive [LAUNCH BONUS - e.g., a bonus template pack for ChiroTouch integration, or a personalized strategy session].
Don't miss out on the opportunity to make your next launch your most successful one yet. The countdown begins.
Best, [YOUR NAME]
This email uses scarcity and urgency. By clearly stating a launch date and time, and introducing a limited-time bonus, it triggers the fear of missing out (FOMO). This psychological principle compels immediate action, as the perceived value increases with the impending deadline.
4 Pre-launch Sequence Mistakes Chiropractors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Announcing new patient specials with a single social media post and expecting a rush. | Implement a multi-channel, multi-day pre-launch sequence to build anticipation and educate potential patients. |
✕ Assuming current patients will automatically upgrade to wellness plans without a clear value proposition. | Create a dedicated pre-launch flow that highlights the long-term benefits and transformation of wellness plans, addressing common patient concerns beforehand. |
✕ Relying solely on in-office conversations to introduce new services or equipment. | Use a pre-launch email series to introduce the benefits of new technology or services, creating excitement and answering questions before patients arrive. |
✕ Launching a patient retention program without first reminding patients of the value of consistent care. | Warm up your patient base with a sequence of emails that re-emphasizes the importance of regular adjustments and preventative wellness, setting the stage for your retention program. |
Pre-launch Sequence Timing Guide for Chiropractors
When you send matters as much as what you send.
The Announcement
Tease that something is coming
The Problem
Agitate the core problem your offer solves
The Solution Tease
Hint at the solution without revealing details
The Countdown
Build final anticipation with a launch countdown
Send during the 1-2 weeks before your cart opens.
Customize Pre-launch Sequence for Your Chiropractor Specialty
Adapt these templates for your specific industry.
Sports Chiropractors
- Highlight recovery stories of local athletes you've helped
- Emphasize how consistent adjustments improve performance and prevent injuries for their sport
- Offer exclusive workshops on injury prevention for specific athletic groups
Family Chiropractors
- Focus on testimonials from entire families benefiting from care
- Create content that addresses common childhood ailments and how chiropractic helps
- Host 'meet the doc' events specifically for parents and their children
Pediatric Chiropractors
- Share educational content on the benefits of chiropractic for infant development and common childhood issues
- Partner with local birthing centers or pediatricians for joint webinars
- Showcase your gentle techniques and child-friendly office environment
Prenatal Chiropractors
- Emphasize comfort during pregnancy and preparation for birth through specific adjustments
- Collaborate with doulas, midwives, and OB/GYNs to reach expectant mothers
- Highlight how chiropractic care supports postpartum recovery
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
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