Win-back Sequence for Chiropractors Email Guide
Why Win-back Sequence Emails Fail for Chiropractors (And How to Fix Them)
You spot an empty slot in your schedule. Again.
And you know it used to belong to a patient who simply stopped coming. Many chiropractors experience this cycle: new patient specials bring people in, but then, without warning, some simply disappear.
You might assume they're fine, or that they've found another practitioner. But often, it's a missed opportunity to bring them back into your care.
A well-crafted win-back sequence isn't just about filling a slot. It's about reactivating a relationship, reminding past patients of the relief and wellness you provided, and inviting them to continue their journey with you.
It's far easier to re-engage someone who already knows and trusts you than to acquire an entirely new patient. The templates below are designed to do exactly that.
They'll help you reconnect, remind, and re-schedule those valuable patients who have drifted away.
The Complete 4-Email Win-back Sequence for Chiropractors
As a chiropractor, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Remember
Remind them of the value they received
Hi [First Name],
It's easy to let life get in the way, isn't it? Things get busy, routines shift, and suddenly, weeks turn into months.
We haven't seen you for a while, and it made me think about the progress you made here at [YOUR PRACTICE NAME]. Do you recall the relief after your first few adjustments, or how much easier daily tasks became?
Our goal has always been to help you live with less discomfort and more vitality. Whether it was addressing a specific pain or working towards overall wellness, those improvements were real.
If you've noticed old discomforts creeping back, or simply feel like you're not moving as freely as you once were, it might be time for a check-in. We're here to help you get back to feeling your best.
No pressure, just a friendly reminder of the value we offer.
Best, [YOUR NAME]
This email employs the principle of 'reciprocity' and 'nostalgia'. By reminding the patient of the positive experience and value they previously received, you trigger a feeling of goodwill and a desire to return to that state. It's a gentle nudge, not a sales pitch, making the re-engagement feel natural and beneficial to them.
The Update
Share what is new since they last engaged
Hi [First Name],
We've been busy here at [YOUR PRACTICE NAME] since your last visit. Always striving to make your experience even better and your path to wellness clearer.
We've made some improvements to our patient experience, from streamlined scheduling with systems like Jane App or ChiroTouch to updated wellness resources available for our patients. Perhaps you remember discussing [PAST CONCERN, e.g., your shoulder pain]?
We've been focusing on new approaches to [RELATED BENEFIT, e.g., improving range of motion], and many patients are finding even greater relief and lasting results. Our commitment to your health remains the same: providing personalized care to help you move better, feel better, and live better.
We want to ensure you're aware of how we can continue to support your well-being. We'd love to show you what's new and how it could benefit you.
Best, [YOUR NAME]
This email utilizes the 'novelty effect' and 'social proof' implicitly. By highlighting improvements and new offerings, you create a perception of progress and continued value, making the practice seem more appealing and forward-thinking. It suggests that others are benefiting from these changes, subtly encouraging the recipient to not miss out.
The Offer
Give a special incentive to return
Hi [First Name],
We truly value the relationship we built with you, and we understand that sometimes life simply pulls us in different directions. As a valued past patient, we want to make it especially easy for you to prioritize your health again.
For a limited time, we're offering a special welcome-back adjustment package: [SPECIFIC OFFER, e.g., 'your next adjustment at a reduced rate' or 'a complimentary posture assessment with your next visit']. This is our way of helping you quickly rediscover the comfort and mobility you experienced before, without any hesitation.
This special offer is available only for [X] weeks/days and is exclusively for our returning patients like you. To claim your special offer and schedule your return visit, simply [CALL TO ACTION: e.g., reply to this email, call us at PHONE NUMBER, or visit our special booking page here].
Best, [YOUR NAME]
This email uses the principles of 'reciprocity' (giving something first) and 'scarcity'. By offering a special, time-limited incentive, you create a sense of urgency and make the decision to return easier. The exclusive nature of the offer makes the patient feel valued, increasing their likelihood of taking action.
The Final
Last chance before you move on
Hi [First Name],
This is a quick reminder that the special welcome-back offer we extended to you is nearing its expiration. We truly wanted to give you every opportunity to reconnect with your wellness.
Don't miss out on [SPECIFIC OFFER, e.g., your reduced-rate adjustment] and the chance to get back on track with your health and comfort. We know how beneficial your adjustments were, and we believe you deserve to feel that good again.
This is your last chance to take advantage of this exclusive offer before it's gone. If you've been thinking about it, now is the time to act.
After [DATE/TIME], this offer will no longer be available, and we'll assume you're comfortable for now. Of course, our doors are always open if you decide to return in the future, but this particular incentive won't be.
Click here to schedule your visit before [DATE/TIME].
Best, [YOUR NAME]
This email effectively uses the psychological principle of 'loss aversion'. People are often more motivated by the fear of losing something than by the prospect of gaining something. By emphasizing the impending expiration of the offer, it creates a final, powerful incentive to act now, preventing procrastination.
4 Win-back Sequence Mistakes Chiropractors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming a silent patient is a satisfied patient or no longer needs care. | Proactively reach out with a win-back sequence, recognizing that life gets busy and people need reminders of their wellness journey. |
✕ Relying solely on new patient specials without a strategy for long-term patient retention or re-engagement. | Implement structured follow-up and win-back sequences to nurture existing relationships and reactivate dormant ones, complementing new patient acquisition. |
✕ Not personalizing communication for past patients, sending generic blasts instead of tailored messages. | Use patient history (e.g., specific past conditions or treatment plans) to craft more relevant and empathetic win-back messages. |
✕ Failing to track patient churn or identify when a patient has become inactive in their chiropractic software (e.g., ChiroTouch, Jane App). | Regularly review patient records within your chiropractic software to identify inactive patients and trigger win-back efforts at appropriate intervals, ensuring no one falls through the cracks. |
Win-back Sequence Timing Guide for Chiropractors
When you send matters as much as what you send.
The Remember
Remind them of the value they received
The Update
Share what is new since they last engaged
The Offer
Give a special incentive to return
The Final
Last chance before you move on
Use after 3-12 months of no activity.
Customize Win-back Sequence for Your Chiropractor Specialty
Adapt these templates for your specific industry.
Sports Chiropractors
- Focus win-back messages on performance enhancement, injury prevention, and rapid recovery for athletes.
- Highlight how continued adjustments can improve range of motion, flexibility, and reduce downtime from training.
- Mention sport-specific benefits, like better swing mechanics for golfers or improved running form and endurance.
Family Chiropractors
- Emphasize the importance of wellness for the whole family, from children to grandparents, and the preventative benefits of chiropractic care.
- Remind parents of the benefits of chiropractic care for growing bodies, posture development, and common childhood ailments.
- Offer family-focused incentives, like a discount when multiple family members return for adjustments, making it easier for busy households.
Pediatric Chiropractors
- Tailor win-back content to parents, addressing common concerns like posture, colic, ear infections, or sleep issues in children.
- Stress the gentle and specialized nature of pediatric adjustments and their crucial role in healthy development and immune support.
- Provide content that educates parents on developmental milestones and how chiropractic care supports them, building confidence in your expertise.
Prenatal Chiropractors
- Focus on the unique needs of expectant mothers, such as managing back pain, pelvic alignment, and preparing the body for birth.
- Remind them of the continued benefits of postpartum care for recovery, supporting the body after childbirth, and addressing new aches from carrying a baby.
- Highlight how chiropractic care contributes to a more comfortable pregnancy journey, potentially smoother labor, and overall maternal well-being.
Ready to Save Hours?
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